Stats
According to a report by Forrester, 60% of Chief Information Officers (CIOs) intend to increase their investment in Artificial Intelligence (AI) over the next 12 months. This indicates that AI is becoming increasingly popular across various industries and is seen as a valuable investment opportunity by CIOs. AI refers to
Marketing
đź“Ś eMarketer predicts that by 2023, global spending on digital advertising will reach $520 billion. This projection is based on various factors such as the increasing shift towards digital channels for advertising, the rise of mobile devices, and the growing trend of e-commerce. đź“Ś As consumers continue to spend more time online,
Marketing
On average, a customer will tell 9 other people about a positive experience with a brand, but 16 people about a negative experience. -BrightLocal
Stats
53% of consumers agree that every brand has a responsibility to get involved in at least one social issue that does not necessarily impact its business -Edelman
Stats
Social media has assumed a significant role as a form of communication. Over t he passed couple of years, content shared by individuals on social media shifted to outward honest opinions and somewhat "reviews" on experiences with products and services. This information has increasingly become a deciding factor
Social Media
There is now 3.9 billion social media users worldwide, which means that 49% of the world’s population is using social media. Let that sync in for a few minutes. Source: eMarketer
Digital
Consumers are looking for brands that they can trust. This is why it is important for brands to establish a trustworthy image. There are many ways to increase consumer trust in the brand, such as having a customer-centric focus, being transparent about the company's values and mission, and