Date Published
September 26, 2022
54% of users browse social media to research products before making a buying decision
Social media has assumed a significant role as a form of communication. Over t he passed couple of years, content shared by individuals on social media shifted to outward honest opinions and somewhat "reviews" on experiences with products and services. This information has increasingly become a deciding factor influencing consumers' purchasing decisions.
Numerous research studies have demonstrated that social media reviews and information are utilized by a large number of consumers as a resource for future purchase decisions.
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